Design Lead Areas of Expertise
Team Management
Brand Development
Live-Ops Support
Packaging + Press Checks
Multi-Page Design
Style Guides
Over the past couple of years, I've worked in concert with internal and external teams to weave a comprehensive narrative that supports the live-ops needs for multiple Hearthstone expansions per year. Develop and execute the brand's vision through my internal creative team as well as act as the creative gateway for external partners. Keep a pulse on thousands of localized assets per cycle that support: PC/Mobile Live-ops, Owned Channels, Social, Paid Media, User Acquisition, First-Party, Esports, Community, Livestreams and Promotions.
I delight in getting to know my team, developing their skills and identifying stretch projects that can strengthen the whole. I adopt an ‘always learning mentality’ and always strive to understand what it takes to execute an idea. I truly believe ‘together we are stronger’ and believe that great things can be achieved if you invest into those around you.
In my past life, I was a hands-on individual contributor who delighted in multi-page layout, developing branding systems, style guides, collector’s edition and specialty packaging, event graphics, logos, and infographics. You can see most of that work here on my site.
If you’d like to chat further about my current role, please reach out. I’d love to hear from you.